25+ Best Free and Premium Shopify Themes for Beauty and Cosmetics Stores in 2023

25+ Best Free and Premium Shopify Themes for Beauty and Cosmetics Stores in 2023


A beautifully designed Shopify cosmetic company store attracts more traffic and better engages visitors. The more that customers immerse themselves in your products and content, the more positive results the sales figures and bottom line will see. 

Now, after reading everything about Kylie cosmetics Shopify beauty stores, you can find loads of awesome and stylish Shopify themes on Envato Elements.

It’s a great offer: download as many as you want for a single monthly fee. 

The best Shopify themes for beauty are on Envato Elements.The best Shopify themes for beauty are on Envato Elements.The best Shopify themes for beauty are on Envato Elements.
The best Shopify themes for beauty are on Envato Elements.

Shopify themes on Envato Elements cater for all kinds of niches, but we’re going to run through the best themes for makeup themes, hair themes, and beauty themes targeting women or men, or even promoting a health and beauty spa.

Let’s take a look at the best beauty eCommerceShopify stores and makeup themes! Have a look at all of these premium Shopify store examples before choosing the one that works for you!


You’ve seen the best premium Shopify themes for beauty products. Maybe you’re just starting your cosmetics store or looking for Shopify store examples. It’s possible you aren’t ready to spend on premium Shopify cosmetics themes yet.

In that case, Shopify offers a few free Shopify themes you can try for your new online cosmetics store. Just remember that free Shopify themes offer very limited customization options. 

4 Tips for Marketing a Shopify Cosmetics Store

Building your beauty eCommerce store and launching it is just the beginning! Customers have to know that your store exists. There is very stiff competition. We can actually learn a lot from Kylie cosmetics Shopify beauty stores.

By knowing how to market yourself you will be able make a dent in the market and sell effectively. Here are some tips to help get your marketing game off the ground. 

1. Be Active and Visible on Instagram

As Kylie Jenner has proved time and time again Instagram is very supportive of brands. It provides a built-in and highly engaged audience.

Creativity and originality in how you present your store and products to an Instagram audience ensure you are going to build a following. So you heard it, take a cue from Kylie cosmetics Shopify beauty stores and keep your grid up to date. 

Beauty Instagram PostBeauty Instagram PostBeauty Instagram Post
Be active and visible on Instagram

These are leads that convert to loyal customers. You have the advantage of being able to interact directly with the audience and building trust. Adding a “Buy Now” button to your products is a big plus. 

2. An Email List Means Repeat Customers

Building an email list is building your repeat customer base. 

People in your email list end up becoming regular and loyal customers. Sending regular and interesting newsletter emails to your audience creates engagement.

Invest in a good email marketing platform like MailChimp and find creative ways to have visitors on your website sign up for your newsletter. 

3. Content is Still King

Blogs are powerful tools for store owners. Content helps raise SEO ranking. This means more traffic.

Post regular and interesting content that is useful for customers and that they can apply to their own lives to show that you have more to offer them than getting them to buy your stuff. Think of how knowledge you have gained in your niche can be useful to your customers. 

Beauty Blog. Young Smiling Lady Recording Vlog About Makeup Trends At HomeBeauty Blog. Young Smiling Lady Recording Vlog About Makeup Trends At HomeBeauty Blog. Young Smiling Lady Recording Vlog About Makeup Trends At Home
Post regular and interesting content that is useful for customers.

4. Take it to the Road

Traditional ways of marketing still work. 

You can hand out flyers. You can go to weekly markets. You just need a stall, card reader, and of course your products. 

Learn More About eCommerce and Shopify Templates

I hope you’ve liked the selection of the best Shopify themes for beauty and you’ve found some Kylie cosmetics Shopify inspiration.

Next up, after the useful marketing tips, I’d like to share with you even more helpful resources, so you can launch an amazing Shopify store.

Extra for web designers and developers: we’ve created this Shopify guide especially for you! If you’d like to learn how to build Shopify themes, check it out!

Discover More Shopify Themes From Envato

Before you go, let me share with you some of my favorite Shopify themes from our Envato markets.

If Kylie cosmetics Shopify beauty stores aren’t your thing, I’m sure you’ll find what you’re looking for here: 

Launch an eCommerce Site With a Great Shopify Theme

The design of your store matters! Alongside performance it is the first thing visitors to your website take note of. Their first impressions may mean staying and engaging with your store or moving on to the next.

Have a look at our best Shopify themes and build your online store with a design that reflects your brand.

Editorial Note: This post has been updated with contributions from Lex Soto, Johnny Winter and Janila Castañeda. Lex, Johnny and Janila are staff writers with Envato Tuts+.



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